Facebook Advertising eCourse

Facebook Frontier

Find more of the right kind of people inside Facebook | taught by Leanne O'Sullivan

Course description

Facebook advertising can unlock hundreds more of your kind of customers

My Facebook advertising e-course is designed to show you, step by step, how to find, target, drive & convert customers to your website, from Facebook.

You have been posting on Facebook & nothing is happening.... zip, zilch, nada!

Are you one of the many Facebook page owners posting regularly, sometimes boosting posts and wondering why nothing seems to generate any sales for your business?

You post links back to your website, you share funny jokes & team photos, but apart from a few extra followers here and there, you are not seeing ANY traffic increase at your website, you are not generating any new leads AND you are not getting one more dollar in sales!

Do you think Facebook is one giant waste of your time?

Start using Facebook Advertising to reach & convert customers NOW

Stop just focussing on likes and comments, start driving people to your space - your website.

My Facebook course focusses on the tools and tactics you need to leverage the power of Facebook for YOUR BENEFIT - NOW!

What does it cover?


Over the course of 3 weeks, I will share with you all the tips and tricks I know to drive the right kind of traffic to your website, to find more of your kind of customer and to focus them on your business in a way you never thought possible.

Understand Facebook Adverts Manager
Orient yourself with Facebook Adverts Manager

The Facebook Pixel
What is the Facebook pixel and why it is critical to advertising success

Planning your objective
Understand the different types of campaign objectives and how you choose what is best for your business

Defining your Audience
Who is your audience exactly? Understanding & setting up Custom, Saved & Lookalike audiences.

Creating Campaigns, Ad Sets & Adverts
How to plan the perfect campaign, organisation tools to save your time and collect your thoughts

Using the Power Editor
Save time and increase your control by using the Power Editor inside Facebook

Sending it LIVE

How to send your campaign live. Understanding some of Facebook's rules. Budgeting tips just for SMALL BUSINESS.

Tweak, Test & Review
How you can make critical decisions quickly & confidently. Tweaking and Testing hacks you need to know + plus what your metrics mean

Leanne O'Sullivan
Leanne O'Sullivan
Digital Strategist, Creator and Founder

Leanne has been sharing her knowledge and the power of the web, social media and search optimisation with our clients for well over a decade. An accomplished public speaker, digital strategist and creative thinker, Leanne enjoys empowering people with the skills and knowledge to make their business an online success!


Course Curriculum

Welcome + Bonus!
33:16
Introduction & Pre-work bonuses
Customer Persona Downloads
Customer Personas - Bonus Webinar from the Digital Ascent Program
Bonus Webinar on Customer Personas
Orientation Questions
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Understanding Facebook Adverts Manager
51:56
Introduction to Facebook Adverts Manager,The Facebook Pixel & Audiences
Understanding Facebook Adverts Manager
How to access your Facebook Pixel
Setting up your Audiences
Downloadable Resources
Facebook Audience Insights
Questions?
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Campaign Objectives, The Campaign Framework & Tracking Conversions (plus a quick look at the Power Editor)
56:45
Campaign Objectives, the Campaign Framework & Tracking Conversions
Downloadable Resources
What are the components of a Facebook Ad Campaign?
Power Editor Walkthru (Just background viewing, but helpful insight into Adverts Manager)
Tracking - Creating Custom Conversions
Questions?
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Creating Campaigns, Ad Sets & Adverts
45:36
Creating your Campaign, Ad Set & Ad Creative
Setting up your Campaigns. Adsets and Adverts material
How to set up a Campaign, Ad set & Ad to drive Traffic to your website
How to copy an Ad and an Adset (to create multiple ads quickly and test engagement)
How to set up a BRAND awareness campaign
Useful links to Facebook ad policies
Questions?
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We're Live, what now?
36:42
The first 24 hours
What happens in the first 24 hours?
Downloads
Heads up on the metrics
Key metrics in the first 24 hours
Questions?
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Tweak/Test and Review
23:55
48-72 Hours
A dud example
Downloads
Questions
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Metrics and Data that Matters
44:59
Advanced Audience Targeting and Setting up a Re-targeted audience
Advanced Audience Targeting
Setting up a retargeted audience
Questions
Key Facebook Metrics
Key Metrics for Lead Generation, Conversions & Video Ads Objectives
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Simple Facebook Ad Strategies for your small business
Simple strategies to help you build your audiences
Compelling Ad Copy Headlines
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Get your hands dirty
Time to share your ads
Questions
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Zoom Masterclass Videos
74:10
Live Masterclass TBC
Live Masterclass TBC
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