Instagram Landscape - Access Anytime

Instagram Landscape - Access Anytime

Survey your surroundings inside Instagram & grow your profile | Presented by Leanne O'Sullivan Leanne O'Sullivan

Course description

Come with me as we survey the Instagram landscape and learn how you can make your mark in this fun and engaging platform.

In this course via a mix of videos, activities, workbooks and reading material you will learn the following

  • How to create a profile & bio that really connects your ideal customer
  • Learn how to create that right vibe to attract your tribe
  • Understand what goes into the perfect post
  • Learn how to grow your account & keep them interested
  • Track growth, keep tabs on comments, competitors & who your most engaged followers are.
  • Advanced tactics - Business vs Personal account, Instagram stories & more!
  • PLUS - Private Facebook group for ongoing mentoring, support & ninja tips from a group of business owners & marketers just like you.

But most importantly - have fun with what I think is the BEST social media platform for really connecting with your community!

Leanne O'Sullivan
Leanne O'Sullivan
Digital Strategist, Creator and Founder

Leanne has been sharing her knowledge and the power of the web, social media and search optimisation with our clients for well over a decade. An accomplished public speaker, digital strategist and creative thinker, Leanne enjoys empowering people with the skills and knowledge to make their business an online success!

Course Curriculum

Welcome
Welcome to the Instagram Landscape
Welcome, I am so glad you are here.
Why Instagram - Understanding the Instagram Landscape
Pre-Work Activities
Course Downloads
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The Basics
Getting started with Instagram
What is the difference between a Personal Instagram account and Business Instagram account.
Personal & Business account - how to set this up
Setting up your profile for success
Your Instagram Success calendar
Discussion Area
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What's the Vibe of your Tribe
What's the Vibe of your Tribe?
What is your brand personality?
Can you define your ideal client?
Discussion
Look and Feel - how we build connections to our ideal customers
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Weekly Live Q and A inside Facebook - Week 1
Facebook Live session - Week 1
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Crafting the perfect post
Crafting the 'perfect post'
What can I post? Some Instagram posting ideas for you
How to Use Canva for Work
A look inside Canva - A short demonstration
Creating posts using WORDSWAG
Photography tips for Beginners
Discussion
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Building your Audience - FAST
Building your Audience - FAST
How to find my kind of people?
Engaging with your followers
Instagram Etiquette
Targeting key hashtags that describe your target audience
How to build your followers - using the Follow, Like x2 and comment method
Target followers who follow your competitors
Target your competitors most engaged followers
Discussion
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Facebook Live Chat
Facebook Live session - Week 2
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Analytics - how to keep tabs on all your followers
Analytics: How to keep tabs on your followers
Instagram analytics with Iconosquare
Tracking your peeps with Crowdfire (Advanced)
Got a question? Please post in here
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Engagement & help with Productivity
Engagement - why this so important for your success
Instagram Stories - What are they, Should I use them?
Instagram Stories - Demonstration
An overview of Later - Save time and your sanity when posting!
Discussion
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Facebook Live Chat - Final
Facebook Live Session - Week 3 - YOU MADE IT!
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